5 Must-Have Products You Can’t Live Without in 2025

Looking to stay ahead of the trends in 2025? We asked five top stylists to reveal the must-have products they swear by this season – and their picks are game-changers.

Davines

Master Stylist Kirsty loves the Davines Oi range. She says “My must have product is the all–in–one milk. Not only does it have the iconic Oi fragrance, but it is also just so versatile, giving hair a weightless shine, smoothness and heat protection. It has powerful ingredients that tame any unruly frizz in my client’s hair whilst still allowing me to create volume in the style. It is much lighter than other taming products, so it’s perfect on all hair types.”

Keune

Art Director Scott is a big fan of Keune Power Paste. He says “This is a great matt finish styling crème. I use it on both Ladies and Gents hair to add definition – it washes out easily and does not build up in the hair. I partner this with the Ultimate Blow Out, a lightweight gelee which when blow dried into wet hair gives both volume and control. It’s excellent for short to medium length hair styles as it gives firm hold with the hair remaining flexible. My client’s love it!”

Katie, TVR Art Director, is a fan of Keune sulphate-free Tinta colour range. She says “I specialise in Highlights, so protecting lightened hair is essential for me. The Tinta colour shampoo and conditioner does not strip out this season’s soft beige toners, gives excellent shine and is not at all heavy.”

“When I need my client to maintain a more silver result I turn to the Keune Silver Savior range, which has a soft silver colour deposit in both the shampoo and conditioner, which unlike some other silver shampoos, this does not build up and cause a stain.”

“When a new client sits in my chair, who’s hair has been previously compromised I head straight to the Blonde Savior Mask. Perfect to rebuild and add moisture to get their hair back in the correct condition, ready for colouring.” These 5 products are all used at the backwash and are available to purchase at reception.

Kerastase

Master Stylist Alev says “My favourite product this season is without a doubt Kerastase Oleo Relax Serum. It is a frizz fighting oil that tames even the wildest hair. I use it sparingly as a little goes along way, so a bottle lasts my client’s a long time. Apply it to wet hair and blow dry in for smoothness and shine. The packaging has just had a revamp and now comes as a refillable which is great to see.” TVR Treat card holders can benefit from this product using their points, with Oleo Relax Serum a great edition to the hair care kit for anyone who needs to control frizz and add shine.

Great Lengths

Stylist Maddie loves Great Lengths Daily Moisture Shampoo. “I absolutely love this shampoo on my hair extension clients. It does not matt the extensions and keeps the additional hair smooth and tangle free. The correct shampoo is an essential part of maintaining Great Lengths extensions as the all-important Keratin bond where the extension is attached must not get deteriorated with washing. As the client gets the take home products as part of their initial installation, I can trust that the bonds are being maintained. When it comes to a client needing a second bottle of shampoo, then the 1 litre size is available with TVR Treat card points too, which is a great.” The Daily Moisture Shampoo can also be used on longer haired clients who are not wearing extensions and is especially good on hair that tangles easily.